![]() To learn of this strategy and what the past decade has been like as a craft distiller, we sat down with Piersant. "Every consumer who walks in our doors, says 'you're not bourbon' and that got us to thinking, 'what are we?' and we wanted to celebrate our roots from Tennessee, but we are not a traditional Tennessee whiskey," Piersant says. ![]() Instead, he’s calling it, "Tennessee High Malt,” albeit it’s clearly classified and labeled as a bourbon. In August, Chattanooga Whiskey 91 will replace the company’s 1816 Reserve, and Chattanooga Whiskey 111 will replace 1816 Cask. While straight bourbons, these four grain bourbons (distilled at their distillery) include three specialty malts (malted rye, caramel malt barley, honey malt barley) and have pushed Piersant to do something extremely unusual in American whiskey. He is shying away from marketing his product as a bourbon. That was 2011 and a lot has changed in the past eight years, including the complete rebranding of Chattanooga Whiskey’s products. Piersant and his business partner at the time (more on that later) lobbied lawmakers to legalize distilling, while they sourced whiskey from a little known distilling haven in Lawrenceburg, Ind. Prohibition wreaked a havoc on distilling that it may take another 100 years from which to recover. For those hopping just now onto the distilling trend, this is very common. They have gone from having their 1816 Reserve and Cask distilled by Lawrenceburg Distillers of Indiana to producing Chattanooga Whiskey “100”, the single batch series Batch 001- a “Tennessee High Malt” to Barrel #91, the future flagship recipe.Īt FEED, we are proud to partner with our whiskey loving neighbors and feature their creation in several of our whiskey business cocktails:Ĭhattanooga Whiskey 111 | Antica Carpano | Muddled Bordeaux Cherries & Orange | House Made Ginger BeerĬhattanooga Whiskey 91 | Peaches | Rosemary | House Made Simple Syrup | Fresh Lemon JuiceĬhattanooga Whiskey 91 | Solerno Blood Orange Liquor | House Rosemary Simple Syrup | Fresh LemonĪfterall, “It’s not the places you go, it’s the whiskey you drink.There was just one problem: Chattanooga made distilling illegal after Prohibition and hadn't changed the law. In a matter of 6 years, the distillery has grown from producing 1 barrel per week to their new 45,000 square foot distillery capable of producing 50-60 barrels per week. It wasn’t until May 2013 that “The Whiskey Bill” was signed into law and Chattanooga Whiskey was able to begin work on their experimental micro-distillery on Market Street. Following prohibition, only 3 counties in the state- Lincoln, Moore and Coffee, were permitted to distill. Business was booming until 1909 when prohibition began in Tennessee and the production of spirits were prohibited. Chattanooga was the toast of the area and a major distilling hub from the 1860s through the early 1900s, boasting more than 30 distilleries and 98 liquor dealers. The history of Chattanooga distilleries is hardly as smooth as the whiskey. ![]() In 2015 they crafting a malt-forward style of bourbon whiskey known as the Tennessee High Malt, which was released in 2019 to much acclaim. With a mission to bring “Whiskey to the People,” Chattanooga Whiskey is the first distillery in Chattanooga in over a century. ![]() It’s these small businesses that make our jobs easier and have shaped Chattanooga into what it is today. As a locally owned and operated restaurant, we understand the importance of supporting local farms and business. Over the coming months we want to showcase the suppliers that make serving what we do possible. While our team works hard to ensure our guests enjoy the highest quality experience, we wouldn’t be able to create that without the products from our local suppliers. We are proud of the food we serve and the relaxed, comfortable atmosphere that has become synonymous with The FEED Co. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |